NDI

A luxury faux floral brand.

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THE BRIEF: Complete rebrand the NDI website, catalog and advertising. Recalibrate public perception of faux flowers.

THE VIBE: Versatile. Chic. Luxurious. In the homes of stylemakers.

THE RESPONSIBILITIES: Branding, Creative Direction, Styling and Production in collaboration with Michelle Adams.

THE RUBIN MUSEUM OF ART, NYC

Providing immersive experiences that encourage personal discovery.

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THE BRIEF: Conceive a shoot using items from the Museum Gift Shop. Must convey Holiday for December and Sacred Space for January.

THE VIBE: Sacred alter meets saturated exoticism.

THE RESPONSIBILITIES: Creative Direction, Production and Prop Styling.

OSCAR DE LA RENTA

THE BRIEF: To create a shoot for web mixing Oscar de la Renta's latest home pieces with their fashion vision.  

THE VIBE: Elegant luxury.  

THE RESPONSIBILITIES: Branding the shoot, Set Design and Prop Styling. 

ROSE TARLOW MELROSE HOUSE

A high-end furniture and textile brand.

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THE BRIEF: To redesign their Los Angeles showroom, shoot their catalog and design a national advertising campaign. 

THE VIBE: Sculpted classicism meets minimal warmth. Elegant. Timeless.  

THE RESPONSIBILITIES: Branding the shoot, Set Design and Prop Styling. 

National Advertising Campaign featured in Elle Decor and Veranda magazines

Los Angeles Flagship Showroom Redesign

Reimagined & Rebranded Catalog

ONE KINGS LANE

THE BRIEF: Creative Direction for a banner video that illustrates how design evolves as life evolves, from your 20’s to 60’s and beyond.  

THE VIBE: Youthful quirkiness gradually shifts into well-traveled sophisticated.  

THE RESPONSIBILITIES: Branding, Creative Direction, Set Design and Prop Styling. 

SCHUMACHER

A luxury fabric and wallpaper brand

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THE BRIEF: Creative direction that visually brands the Schumacher’s new fabric collections.

THE VIBE: The whole gamut from American Southwest to Parisian 1970’s. 

THE RESPONSIBILITIES: Creative Direction, Set Design and Prop Styling. 

HEARST DESIGN GROUP

House Beautiful Magazine & Veranda Magazine

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THE BRIEF: Create visual narrative on shoot by choosing the views and angles that tell the story. Style layer and depth into each shot.

THE VIBE: Taking any vibe, any space and accentuating it, juxtaposing it and doing whatever it takes to make each shot sing.

THE RESPONSIBILITIES: Creative Direction, Styling and Production of each shoot.

THREAD DESIGN

A boutique bridesmaid dress brand.

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THE BRIEF: To conceive a shoot for a spring lookbook, depicting bridesmaid dresses crossing over to fashion post-wedding.  

THE VIBE: Bridesmaid goes edgy. Replacing pretty with disco glam.  

THE RESPONSIBILITIES: Branding, Creative Direction, Set Design and Prop Styling.  

TEEN VOGUE

THE BRIEF: Creatively Direct & Brand Teen Vogue’s new bedding line. 

THE VIBE: Each room a coherent and distinct teenage personality.

THE RESPONSIBILITIES: Creative Direction, Styling and Production.

ARCHETYPES

Personal project

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THE BRIEF: Exploring using product from a cinematic point of view. Each 'story' is inspired by an archetypal character.  

THE VIBE: Cinematic. Evocative. Narrative. 

THE RESPONSIBILITIES: Creative Direction, Styling, Production and Location Scouting.