NDI
A luxury faux floral brand.
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THE BRIEF: Complete rebrand the NDI website, catalog and advertising. Recalibrate public perception of faux flowers.
THE VIBE: Versatile. Chic. Luxurious. In the homes of stylemakers.
THE RESPONSIBILITIES: Branding, Creative Direction, Styling and Production in collaboration with Michelle Adams.
THE RUBIN MUSEUM OF ART, NYC
Providing immersive experiences that encourage personal discovery.
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THE BRIEF: Conceive a shoot using items from the Museum Gift Shop. Must convey Holiday for December and Sacred Space for January.
THE VIBE: Sacred alter meets saturated exoticism.
THE RESPONSIBILITIES: Creative Direction, Production and Prop Styling.
OSCAR DE LA RENTA
THE BRIEF: To create a shoot for web mixing Oscar de la Renta's latest home pieces with their fashion vision.
THE VIBE: Elegant luxury.
THE RESPONSIBILITIES: Branding the shoot, Set Design and Prop Styling.
ROSE TARLOW MELROSE HOUSE
A high-end furniture and textile brand.
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THE BRIEF: To redesign their Los Angeles showroom, shoot their catalog and design a national advertising campaign.
THE VIBE: Sculpted classicism meets minimal warmth. Elegant. Timeless.
THE RESPONSIBILITIES: Branding the shoot, Set Design and Prop Styling.
National Advertising Campaign featured in Elle Decor and Veranda magazines
Los Angeles Flagship Showroom Redesign
Reimagined & Rebranded Catalog
ONE KINGS LANE
THE BRIEF: Creative Direction for a banner video that illustrates how design evolves as life evolves, from your 20’s to 60’s and beyond.
THE VIBE: Youthful quirkiness gradually shifts into well-traveled sophisticated.
THE RESPONSIBILITIES: Branding, Creative Direction, Set Design and Prop Styling.
SCHUMACHER
A luxury fabric and wallpaper brand
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THE BRIEF: Creative direction that visually brands the Schumacher’s new fabric collections.
THE VIBE: The whole gamut from American Southwest to Parisian 1970’s.
THE RESPONSIBILITIES: Creative Direction, Set Design and Prop Styling.
HEARST DESIGN GROUP
House Beautiful Magazine & Veranda Magazine
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THE BRIEF: Create visual narrative on shoot by choosing the views and angles that tell the story. Style layer and depth into each shot.
THE VIBE: Taking any vibe, any space and accentuating it, juxtaposing it and doing whatever it takes to make each shot sing.
THE RESPONSIBILITIES: Creative Direction, Styling and Production of each shoot.
THREAD DESIGN
A boutique bridesmaid dress brand.
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THE BRIEF: To conceive a shoot for a spring lookbook, depicting bridesmaid dresses crossing over to fashion post-wedding.
THE VIBE: Bridesmaid goes edgy. Replacing pretty with disco glam.
THE RESPONSIBILITIES: Branding, Creative Direction, Set Design and Prop Styling.
TEEN VOGUE
THE BRIEF: Creatively Direct & Brand Teen Vogue’s new bedding line.
THE VIBE: Each room a coherent and distinct teenage personality.
THE RESPONSIBILITIES: Creative Direction, Styling and Production.
ARCHETYPES
Personal project
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THE BRIEF: Exploring using product from a cinematic point of view. Each 'story' is inspired by an archetypal character.
THE VIBE: Cinematic. Evocative. Narrative.
THE RESPONSIBILITIES: Creative Direction, Styling, Production and Location Scouting.