A PEEPHOLE AT THE ENTRANCE TO THE GALLERY

A PEEPHOLE AT THE ENTRANCE TO THE GALLERY

A PEEPHOLE AT THE ENTRANCE TO THE GALLERY

A PEEPHOLE AT THE ENTRANCE TO THE GALLERY

CUT UP ART ILLUSTRATES THE NON-SACRED ASPECT OF REPRODUCTION ART

CUT UP ART ILLUSTRATES THE NON-SACRED ASPECT OF REPRODUCTION ART

FLOOR TO CEILING PRINTOUTS TO ILLUSTRATE THE CLIENT'S VAST RANGE

FLOOR TO CEILING PRINTOUTS TO ILLUSTRATE THE CLIENT'S VAST RANGE

CURATING A WALL BASED ON COLOR AND THEME FROM CLIENT'S EXPANSIVE SITE

CURATING A WALL BASED ON COLOR AND THEME FROM CLIENT'S EXPANSIVE SITE

EACH INSTALLATION TELLS A NARRATIVE OF HOW REPRODUCTION ART CAN BE USED BY CONSUMERS

EACH INSTALLATION TELLS A NARRATIVE OF HOW REPRODUCTION ART CAN BE USED BY CONSUMERS

SINCE CONSUMERS CAN SIZE REPRODUCTIONS, OPPORTUNITIES FOR DISPLAY BECOME VERY CREATIVE

SINCE CONSUMERS CAN SIZE REPRODUCTIONS, OPPORTUNITIES FOR DISPLAY BECOME VERY CREATIVE

USING MIRROR IMAGES TO SHOW ANOTHER LAYER OF CURATORIAL CONTROL CONSUMERS HAVE WITH REPRODUCTION ART

USING MIRROR IMAGES TO SHOW ANOTHER LAYER OF CURATORIAL CONTROL CONSUMERS HAVE WITH REPRODUCTION ART

THE GALLERY SPACE

THE GALLERY SPACE

EMPHASIZING THE REALISTIC PRINT QUALITY OF ARTAISSANCE.COM'S REPRODUCTIONS

EMPHASIZING THE REALISTIC PRINT QUALITY OF ARTAISSANCE.COM'S REPRODUCTIONS

ILLUSTRATING THE RANGE OF PRINTING CAPABILITIES, BOTH ON FABRIC AND ON PAPER

ILLUSTRATING THE RANGE OF PRINTING CAPABILITIES, BOTH ON FABRIC AND ON PAPER

THE CLIENT

Artaissance.com

an online reproduction art retailer

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THE EVENT

A gallery show introducing Artaissance's custom art reproductions to the press.

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THE CONCEPT 

Used samples of their art as the basis for 17 art installations, emphasizing the enormous versatility and freedom that a reproduction piece can offer.

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THE RESULTS

Wowed the press, resulting in broad media exposure for artaissance.com.

 
 
THE ENTRANCE

THE ENTRANCE

THE CHECK IN, PASSING THROUGH A RECYCLED PAPER CURTAIN WALL  


THE CHECK IN, PASSING THROUGH A RECYCLED PAPER CURTAIN WALL

 

THE CHECK IN, CURTAINS MADE FROM PAPER

THE CHECK IN, CURTAINS MADE FROM PAPER

RECEIVING A DRINK BEFORE ENTERING MAIN GALLERY

RECEIVING A DRINK BEFORE ENTERING MAIN GALLERY

THE GREENMARKET MAIN SPACE EMPTY AND FULL, SHELVING MADE OF RECYCLED STEEL TUBES, LOW WATTAGE BULBS, RECYCLED MDF

THE GREENMARKET MAIN SPACE EMPTY AND FULL, SHELVING MADE OF RECYCLED STEEL TUBES, LOW WATTAGE BULBS, RECYCLED MDF

RECYCLED STEEL TUBES, LOW WATTAGE AND RECYCLED PAPER

RECYCLED STEEL TUBES, LOW WATTAGE AND RECYCLED PAPER

THE CUSTOM DESIGNED SHOPPING BAGS

THE CUSTOM DESIGNED SHOPPING BAGS

LET THE SHOPPING BEGIN

LET THE SHOPPING BEGIN

 

THE CLIENT

DOMINO MAGAZINE

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THE EVENT

An eco-market and cocktail party for 500 guests.

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THE CONCEPT 

A cross between the sensual buzz of a Thai night market, and the intimate bustle of being backstage at the theater. The event featured all sustainable materials.

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THE RESULTS

Folio Magazine named it the best magazine party of the year.

 
CUSTOM DESIGNED 24 FOOT TABLE DISPLAY DRIADE TABLETOP

CUSTOM DESIGNED 24 FOOT TABLE DISPLAY DRIADE TABLETOP

TABLE COMPOSITION

TABLE COMPOSITION

CUSTOM TABLE SPANNED TWO ROOMS OF A BROWNSTONE

CUSTOM TABLE SPANNED TWO ROOMS OF A BROWNSTONE

THE THEME WAS 'THE MORNING AFTER THE FEAST'

THE THEME WAS 'THE MORNING AFTER THE FEAST'

OVERHEAD VIEW OF 24 FOOT TABLE

OVERHEAD VIEW OF 24 FOOT TABLE

DETAIL OF ARMOIRE IN BACK ROOM DISPLAYING DRIADE TABLETOP

DETAIL OF ARMOIRE IN BACK ROOM DISPLAYING DRIADE TABLETOP

OYSTER SHELL SCULPTURES ON THE TABLE

OYSTER SHELL SCULPTURES ON THE TABLE

TABLE COMPOSITION

TABLE COMPOSITION

COMPOSITE VIEW OF TABLE

COMPOSITE VIEW OF TABLE

FORTUNE COOKIES IN THE CORNERS

FORTUNE COOKIES IN THE CORNERS

THE CLIENT

DRIADE

an Italian furniture and accessories brand

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THE EVENT

A launch party introducing Driade’s Italian dinnerware to the US press.

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THE CONCEPT 

“The morning after the feast.” inspired by Fellini’s “La Dolce Vita,” the high-end decadence of the product line was opulently staged on a custom-made 24-foot table spanning two rooms of a Manhattan brownstone.

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THE RESULTS

Press dazzled by the beauty of the event. OprahHome editors photographed it on the spot to feature in their magazine. Clients exceedingly thrilled.

 
 
THE ENTRANCE

THE ENTRANCE

THE FOYER

THE FOYER

THE BALLROOM WITH PAPER BAR AND TREES

THE BALLROOM WITH PAPER BAR AND TREES

THE MUSIC ROOM WITH CHRISTO INSPIRED WRAPPED PIANO

THE MUSIC ROOM WITH CHRISTO INSPIRED WRAPPED PIANO

THE LIVING ROOM

THE LIVING ROOM

THE LIBRARY

THE LIBRARY

DETAILS OF PAPER SCULPTURES

DETAILS OF PAPER SCULPTURES

PAPER DETAILS

PAPER DETAILS

PAPER DETAILS

PAPER DETAILS

 

THE CLIENT

DOMINO MAGAZINE

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THE EVENT

An art auction, charity event and cocktail party for 600 people sponsored by Domino Magazine.

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THE CONCEPT 

A historic house across from the Metropolitan Museum was transformed into a mod and cheeky party using the recurring motif of curled paper, meant to evoke the wigs of the French aristocracy.

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THE RESULTS

Clients called it their “favorite party ever.” Every piece of art auctioned off beyond expectations.

 
A CARPET SHOWROOM TRANSFORMED INTO AN ELEGANT DINING ROOM

A CARPET SHOWROOM TRANSFORMED INTO AN ELEGANT DINING ROOM

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A CARPET SHOWROOM TRANSFORMED INTO AN ELEGANT DINING ROOM

A CARPET SHOWROOM TRANSFORMED INTO AN ELEGANT DINING ROOM

THE CLIENT

STARK CARPET

a luxury carpet and textile brand

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THE EVENT

A press luncheon for Stark Carpet and Domino Magazine, held at the Stark Carpet showroom.

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THE CONCEPT 

“Playing with the unexpected.” An elegant, secluded dining room was created smack in the center of a busy, large carpet showroom.

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THE RESULTS

Press impressed, clients delighted, compliments galore.

 
 
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THE CLIENT

HOMEGOODS

a national brand of furniture and home accessories

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THE EVENT

A press launch for HomeGoods Spring 2013 Collections.

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THE CONCEPT 

A loft apartment in NYC demonstrating the chic factor of HomeGoods.

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THE RESULTS

Retweets, regrams and huge exposure for the collection. HomeGoods marketing team hires me again in 2014 and 2015.